News

Transamérica Classic Pasárgada takes part in the First EVMH City Tour

08.24.2011

The Transamérica Classic Pasárgada took part in the 1st city tour organized by the Escola Virtual dos Meios de Hospedagem â€"EVMH (The Virtual School of Hospitality Means), in the city of Vila Velha, in the state of Espírito Santo. The city tour is part of the 2014 World Cup Good Welcome Program (Programa Bem Receber Copa 2014), geared towards training tourism professionals throughout the country in partnership with the National Tourism Counsel entities. Eighteen employees took part in the enterprise, including housekeeping, reception, management and events. They have been in the program for five months taking virtual classes. “The program is very rich and well planned, covering tourism and the importance of providing good services to tourists. It is exactly what we always discuss in our staff meetings,” said Karla Lopes, general manager of the enterprise.

Transamérica Hospitality Group achieves good results

08.09.2011

The Transamérica Hospitality Group has good reason to celebrate. Its undertakings surpassed all the goals and objectives set out for 2011.

The Transamérica Prime Paradise Garden, for example, recorded a 92.9% occupancy rate in July and a Daily Average (DA) of R$ 329.23. The Transamérica Classic La Residence and Transamérica Classic Victoria Place reached an occupancy rate of 82.8% and 81.6% and a Daily average of R$ 219.09 and R$ 250.26, respectively. The latter exceeded the goal established by the chain by 15%.

Other units that deserve a mention during the period are the Transamérica Prime Batel, in Curitiba, recording 79.4% occupancy and a DA of R$ 186.01; with regards to the operations in São Paulo, Transamérica Executive The Advance turned in 77.1% occupancy and a DA of R$ 226.26, Transamérica Executive 21st Century recorded 76.5% occupancy and a DA of R$ 231.67, Transamérica Classic Higienópolis, 76.1% occupancy and a DA of R$ 253.94 and the Transamérica Classic Opera 76% occupancy and a DA of R$ 234.67.

For the January - July period, The Transamérica Hospitality Group turned in an increase of 35% in billings, 13% in Daily Average and 7% in terms of occupancy, compared to the same period in 2010. "Even taking the heated market into account, these growth indices are above the average turned in by the market as a whole,” remarked Romulo P. Silva, Administrative Manager of the group.

Moreover, some of the enterprises deserve special mention during this period such as the Transamérica Executive The Special (São Paulo), Transamérica Prime Batel (Curitiba) and the Transamérica Executive The First (Sorocaba) which to date, have recorded billings for the first-half of this year in excess of 40% compared to the year 2010. Some of the indicators that are noteworthy of these units are the Daily Average of The Special which grew by 30% and the Batel Occupancy Rate which grew by 27%. “We can safely say that the month of July was very good for the hotel business, but we hope that the results are even better in the coming months,” stated Romulo.

Transamérica Executive Congonhas presents new units

07.14.2011

All units should be finished by the end of the year.

The Transamérica Executive Congonhas, managed by the Transamérica Hospitality Group (THG), has begun work on improvements to its unit and, to celebrate it in grand style, an Arab themed dinner for its executives, investors and guests, will be held this Thursday, July 14. On that occasion, Adriana Montenegro, general manager of the hotel, introduced the 44 fully remodeled rooms to the guests.

The new units have received new laminated flooring, split air conditioning, 32’ LCD TVs, new linens, bedspreads, netting, pillowcases, pillows, bed skirts and curtains, remodeled workstations to provide more space in the rooms and replacement of the baggage stands with foldable aluminum stands, in addition to having been completely repainted. .

"This took six months of preparation and based on the improvements made, we estimate a 15% increase in our daily average, meeting our shareholders’ expectations,” commented Adriana Montenegro, general manager. The introduction of the VIP category is also new, which extends some courtesies to our guests, such as electric tea kettles, coffee and milk, cappuccino, chocolate and tea bags as well as bathrobes to name a few.

An estimated R$ 1 million was invested to remodel all 149 UHs.

Transamérica Hospitality Group launches its first undertaking in the Northeast

06.30.2011

Upscale on the Boa Viagem beach will begin in August

The Administrator of the hotel enterprises, The Transamérica Hospitality Group has finally arrived in the Northeastern region with the launch in August of the Transamérica Prestige Beach Class International, a modern hotel located on the Boa Viagem beach in the city of Recife (Pernambuco). The 35 story building has 201 rooms with a view of the ocean and was projected by the architect Augusto Reynaldo and built by the firm Moura Dubeux. This is the first hotel undertaking in the upscale category operated by the management group that maintains 19 other units in the Southern and Southeastern regions of the country. Visit the hotsite

Personal Card guarantees special advantages for investors

06.15.2011

Special rates and discounts to shows are just a few of the benefits.
Investors and owners of Transamérica Hospitality Group enterprise units can count on a card that guarantees benefits throughout the hotel enterprise managed chain in addition to exclusive advantages such as late check-in and early check-out, daily rate discounts at the Hotel Transamérica Ilha de Comandatuba and on the purchase of tickets to shows at the Teatro Alfa. "The Personal card is just one more tool to strengthen relations between the Transamérica Hospitality Group and its investors,” according to Heber Garrido, Director of the management group. There are currently over 1,400 investors enrolled in the program.

Personal card holders are entitled to a 50% room rate discount at the desk of any of the 20 hotel enterprises managed by THG. Users can count on a 25% discount in the daily rates at the Ilha de Comandatuba to enjoy the lush surroundings. Special discounts are also available for aficionados of the theater, dance and music for tickets purchased at the Alfa Theater.